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Digital Marketing Services

Search Engine Marketing & Optimization

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Search Engine Marketing (SEM) increases your visibility on the search engine results pages. SEM delivers specific, relevant information consumers are looking for - just when they need it - which in turn provides quantifiable results and a positive return on investment for you.    

 

An effective solution.   

  • Companies with small online marketing budgets find 79% effectiveness with local SEM.

  • 86% of local searchers follow up with a phone call or an in-store visit and 61% make a purchase. 
    Source: 1-2 Borrell Associates 2010, Marketing Sherpa, 3 TMP Directional Marketing           

     

    Promote your business on Google, Bing and Yahoo!, where consumers are searching for what you sell.
    When potential customers search, they search for.

    1. Your brand

    2. Your competitors' brands

    3. Products/services


    When results are delivered on all three, you need to be there.
    1. Organic – this involves optimizing your website with keywords to ensure search engines find you

    2. Maps – Optimizing your information in directories to make sure it’s correct/matches – this bumps up results

    3. Paid; Pay per click

     

    Did you know?    
  • Of the $40 billion expected to be spent in digital advertising in 2012, half will be spent in search. If you're not there - your competition probably is.
  • 70% of clicks in search engines go to the top three organic search results.  
    Source: emarketer.com Online Ad Spending Consolidates Search, Banners, Video; Feb 2012           

     

    For a complete integrated marketing campaign that drives results, contact Jamie Asquith today at 513.768.8432 or by email at jasquith@cincinnati.com.