Search Engine Marketing
Search Engine Marketing & Optimization
Search Engine Marketing (SEM) increases your visibility on the search engine results pages. SEM delivers specific, relevant information consumers are looking for - just when they need it - which in turn provides quantifiable results and a positive return on investment for you.
An effective solution.
86% of local searchers follow up with a phone call or an in-store visit and 61% make a purchase.
Source: 1-2 Borrell Associates 2010, Marketing Sherpa, 3 TMP Directional Marketing
Promote your business on Google, Bing and Yahoo!, where consumers are searching for what you sell.
When potential customers search, they search for.
1. Your brand
2. Your competitors' brands
When results are delivered on all three, you need to be there.
1. Organic – this involves optimizing your website with keywords to ensure search engines find you
2. Maps – Optimizing your information in directories to make sure it’s correct/matches – this bumps up results
3. Paid; Pay per click
Did you know?
Source: emarketer.com Online Ad Spending Consolidates Search, Banners, Video; Feb 2012
Learn more about our marketing services
Contact us online or call 513.768.8404 to advertise with Enquirer Media.